Why Is Email Marketing Effective?

One problem that too many people have today is that they believe when spamming was outlawed it pretty much put an end to effective e-mail marketing. They simply believe that because you are no longer allowed to e-mail people at random with promotional material that it is just not worth the effort.

The truth of the matter is that e-mail marketing is still alive and still effective, just as long as you know how to go about it. You need to at least understand the basic rules and principles.

The one strong point of this type of online promotional tool is that it allows you to communicate directly with potential clients and customers, just as long as they provide you with their e-mail address first. It's called e-mail address harvesting and it's the very first step of a campaign. One of the most common harvesting methods is to present some type of free offer on your website and one of the most popular freebies today is some type of information product. An e-book or a pamphlet that they get after they fill out a brief form that includes their e-mail address.

A comments section on your website is yet one more method for harvesting e-mail addresses. That is that a visitor is required to provide some basic information that also includes their e-mail address in order to comment.

These are just two of the more popular methods for harvesting e-mail addresses, but there are others and of course you're free to come up with your own depending on what type of business you're in. Then once you get enough e-mails it's time to start a marketing campaign.

There are a number of ways that you can approach potential customers and clients and one very popular method is auto-responding e-mails. This would be a series of usually three or four e-mails that are pre-written and are automatically sent out in a sequence. For instance the first one might be just a "hello e-mail" to get them acquainted with you. Then after the response from your hello the second e-mail might be a "thanks for responding e-mail" with perhaps a little note to say that you're busy right now and that you intend to get back to them as soon as you can. Then perhaps your third e-mail would be an "okay I'm getting back to you to and thanks again for responding" with a short message to let them know a little bit about what you're offering.

In the end the effectiveness of auto responding e-mails is contingent on them appearing to be personally written communications directly from you. Once you have someone's e-mail address, unlike a phone marketing campaign, you're free to take your time, to stretch things out, to plant little seeds that you can come back and water with further e-mails so that they grow eventually and produce fruit in the form of new customers and clients.

Now what was listed above describes only the very basics of an e-mail marketing campaign broken down into its simplest and most easy to understand form. However, just like so many other methods of Internet marketing and promotion today it really is a mix of art and science that can provide optimal results.

Mail Magic offers an Email Marketing Course. They have a European client base and their head office is located in the market town of Ashby De La Zouch.