Why I Buy Lottery Tickets - Any Why You Should Care

I spend $2 per week on lottery tickets. That's $104 dollars per year. Not a lot of money to most people but, if you subscribe to my theory that dollar bills are money trees that should be planted and nurtured, that's a lot of trees.

Why do I buy these tickets?

They give me the thrill of hope. You see, I like how I earn my living. It still blows me away that I can wake up every morning, check my email, and find new writing projects waiting for me from clients around the world. But let's face it -- $250 MILLION Dollars would be a life-changing event, that's for sure. And since you can't win if you don't play, I buy a little bit of hope twice per week for a dollar a shot.

- Hope that I can make my parents' senior years memorable ones.
- Hope that I can do more for my children.
- Hope that I can do more for my favorite charities.
- Hope that my husband and I can make more of our dreams come true.

When I wake up on the morning after the number drawing, I'm excited. "Maybe today's the day!" I check my numbers. "Nope, not today." But there's always hope for the next drawing.

So why should you care?

People buy hope. Does your sales copy deliver hope to your readers?

- Hope that they can become more beautiful?
- Hope that they can stop being embarrassed by their complexion?
- Hope that people will stop staring at them because of their weight?
- Hope that they will become better public speakers?
- Hope that their bad breath will stop wilting flowers?
- Hope that they will attain great wealth?

If you're not delivering hope, you're losing sales. Start reading your sales content from the perspective of the person who is seeking hope. And if that's not what your copy is delivering, fix it.

Lisa Dozois is a freelance article and copywriter specializing in helping her clients raise their visibility and sell more products and service. To put Lisa to work for you, Click here.