With all of the new Web 2.0 marketing avenues opening up on the web, some marketers scoff at the now old hat email marketing campaigns. This type of thinking can be a big mistake. Email marketing is about getting your message heard by the ever growing population of consumers online. It can still be one of the most effective communication and promotion vehicles in the internet communication marketplace. It is estimated the ninety percent of internet users and fifty-six percent of all Americans use email on a regular basis. For marketers who want to increase sales and profits, the following are tips on why to make email campaigns a vital part of your marketing strategies.

• Cost-effective - email marketing allows you to reach thousands of potential or existing customers either free or for a very small cost.
• Targeted messages - email marketing is an excellent way to communicate to prospects with highly relevant, targeted campaigns. Personalized messages are more effective for getting the prospects attention.
• Well known - spam free email marketing is an established and respected means of promoting products and services.
• Relationships - email marketing is a way to communicate with customers one-on-one and to build trusted relationships with online contacts.
• Ease of Use - emailing is an accepted means of communication around the world. There are many companies that specialize in creating spam free, targeted email campaigns for marketers who lack the time or email list resources themselves.
• Unlimited Resource - since ninety percent of internet users have email and thousands of new internet users across the world come one board daily, there is an unlimited supply of potential recipients for email marketing.

Even with the many Web 2.0 marketing options that continue to grow, email marketing is one of the most effective communication and promotion vehicles in the internet marketplace. It is a cost effective, affordable way to build long term relationship marketing. It is an important part of any business marketing plan.