Internet Marketing is not easy. You may find it hard to get an internet business up an going. Here are some reasons why internet businesses fail.

1. No one wants your product.

You should really concentrate on a market and audience, not a product. When you find a market of consumers who have a need, and you can fill that need for them, you are on your way to success. Rather than selling, you are just standing in front of the traffic and letting it come to you.

Take a note from Bert Ingley who makes well over six figures a year selling Madden Football information online. Bert himself will tell you he visited Madden Football sites, chatted with players, and posted in forums long before he had a product. He came with his product AFTER he learned what the people in his market wanted and needed.

Could you do the same? How much to you know about your potential customers? Google you own keywords. Visit related websites, even your competition and see what people are saying. Post on forums. Chat with people. Answer email questions. The more you know about your potential customers, the better you'll be able to market to them.

2. Talking about features, not benefits.

You probably concentrate on features of your product or service in every other aspect of business. You are probably adding features to product as the market demands or standards change. Many of your thoughts may be feature oriented.

In marketing, you never want to talk about features. Instead, you need to talk about what the feature will mean to the customer. Will it save them time? Will it make their task or life easier? Will it save them money? These types of things are benefits. In your marketing, you want to talk about benefits, not features.

3. Trying to do it all yourself.

Many times you may try to do it all yourself. You may not want to relinquish control or spend the money on outsourcing.

But, back to Bert Ingley again, he hired a professional writer very early on. Sure Bert new his product and his market. However he also new that others were more knowledgeable and also better writers. Bert outsourced the writing and he concentrated on the marketing.

4. Not being patient.

Internet marketing is not easy. It doesn't happen overnight. It takes time to write articles, build an email list and split test messages.