While a lot of everyday business products are going virtual, using tools such as online fax and virtual PBX, physical business cards are still viable tools in the business world. Why? Read on.
They are Accessible to Everyone
While millions of people are scrambling to get their iPhone 4.0 and millions more have other Smartphones, not everyone has embraced the 21st century technology yet. There are plenty of employees who do not have a fancy phone and still rely on passing out cards to potential clients.
Cards are incredibly easy to hand out and more convenient than having an expensive phone for many small business owners who are trying to cut down costs. While, iPhone apps like Bump are pretty cool, isn't it much easier to simply hand your card over to the person you're speaking with rather than have to both have your cell phone in hand?
Not only are cards easy for networking and having on hand, but think about meeting a prospective client for the first time. Normally when you give them your business card, it's while you're in the middle of a conversation or on the way out of one. The passing of cards does not disrupt the flow of your conversation, but digging for your phone and inputting information definitely does.
Plus, you'll have an easier time remembering someone when you have something tangible in your hand, not an impersonal virtual card sent to your phone. This is especially true for common names, such as John Smith, where a quick Google search or Facebook sleuthing will yield nothing useful.
They Speak Volumes about Your Creativity
If you're in a creative field, you NEED to have cards. No ifs, ands, or buts. Clients will be more likely to work with you if they can actually see what you can do. Don't pass up a chance to make a lasting first impression.
Cards aren't merely a way to get your information across; they are also great marketing tools. Creating unique business cards is a way to make an impression and be remembered. Until it's possible to create visually stunning virtual business cards, nothing will take the place in having creative and cool-looking cards. Make sure to show your personality and have all your contact information on your card.
They are Steeped in Ritual
"The card is universal. There's this ritual that would be a shame to lose because we could push a button and electronically transmit the information," says Peter Post, the director of the Emily Post Institute, in a Globe and Mail article. Cards are definitely a part of a business tradition. There's something so personal about passing your card out.
Business card rituals are even more important overseas, especially in China and Japan. In China, it's proper to present your business card with both hands but not to write on another person's card. Also, using gold ink is considered auspicious. In India, it's correct etiquette to use only your right hand to give and receive business cards. And, in Japan exchanging business cards is ceremonial. Cards are received with both hands but only given with one and are treated as an extension of the person, so they are given the utmost respect.
How would these rituals survive in a virtual business card society?
About this Author
You can create and order business cards online easily with several business card sites. Learn more and read reviews of popular sites at ChooseWhat.com.
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