Why Build an Email List?

Any one who gets involved in online marketing will encounter the age old phrase.

"The money is in the list"

Is this statement as true as is claimed.

Yes and no.

Building a list is important, make no doubt about it.

But building a list and using a list effectively is quite a different matter.

But why build a list?

Well, having a list is like having an audience of potential customers at your finger tips, quite literally.

Your web page may draw traffic, but with out the opportunity to capture their e.mail addresses the site visitor is easy come, easy go. If they are not in the right stage of the buying cycle your site will simply be part of their research stage before they decide to buy. Most likely from someone else at a stage.

They may love your site and content and may trust you, but they also might not be ready to buy at the time they are on your site for a variety of reasons.

They do not get paid until a later date.

They are browsing at work on their lunch hour and do not have time to place the order.

They are still researching the product.

The list goes on and on.

This is why you try to encourage them to sign up for your newsletter so you can contact them time and time again, when they ARE ready to buy.

The other factor is that once they trust you and have made a purchase they are for more likely to purchase from you again if they get an offer through your newsletter than to actively seek out your site to buy from you at a later date.

The other main reason is that you build credibility as an expert if you pass on useful information to them through your newsletter. People trust experts far more readily than they trust web sites they visit for the first time.

So now on to the main point of a list.

If you build a big enough list you stand a chance of making money every time you send out a newsletter promoting a product. The bigger the list, the bigger the chance of sales, the larger the profit potential.

It really is a numbers game.

If you wish to learn about list building please read my building mailing lists page

Christian Underhill is an aspiring writer and online entrepreneur based in Las Vegas Nevada.

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