Who's a Tire Kicker and Who's Your Next Customer?

I am sure you have heard of the term "tyre kickers" before. It basically means anyone who is not really ready to buy your product or service and is just kicking a few tyres (car yard speak) and looking around. But I say: BRING ON THE TYRE KICKERS. Why? Well, let's take a car yard for example. There are a million and one things a couple could be doing on a weekend other than hanging out at a car yard. They could be at the beach... spending time with their kids... having a coffee with friends... gardening... or whatever. But no... they prefer to hang out at a car yard and kick tyres, right? Wrong.

And customers who visit your web site or reply to your ads have a lot of different options. Yet despite that fact, they are... ON YOUR web site Or replying to YOUR ad... so they've got to have a little bit of interest, right?

Even if they're skeptical. Even if they're not ready to buy right now. But the secret is in knowing how to move them from a skeptical, half-hearted prospect...to a REAL CUSTOMER. It's called nurturing and developing the relationship with your customer. Think of it like a date: what if you had asked your partner to marry you after your first date. What would they have said? They would have said "No, right" (that is unless you were in Las Vegas ) So were they a tyre kicker. No, they just needed more time.

It took my wife and I about four years from the time we met the time we got married (marriage scared the living daylights out of me). For some people it takes months. For others it takes longer. Everyone is different.

And it's the same with business. But most businesses don't know how to nurture the relationship to turn a one-night stand into a marriage proposal.

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