Every website owner knows the importance of keywords in relevance to Search Engine Optimization (SEO). Keywords are those words or phrases that the Internet surfer will type into the search textbox of a search engine to find a list of web pages matching their information needs. In order to enable your web content find its place in the search list, you need to place the right keywords adequately throughout the content. However, you need to remember one thing in mind - keyword quality is much more important than keyword quantity.
You can try hard by including copious keywords into your content with the right keyword density, yet, you may still not reach your audience. You have to first research for quality keywords that can help your site become visible in the search list. The aim of this article is to let you know about a few keyword researching tools that will help you fish out the most relevant keywords for your content.
Google AdWords
Google AdWords is one of the best keyword research tools currently available. It not only helps you to get new keyword ideas, but also it helps you to check your existing website and report whether you are using the right set of keywords. Follow these steps to get the best out of Google AdWords:
- Browse to Google's Keyword Tool
- The "Find keywords" section allows you to research for keywords based on your existing idea of the probable keywords and/or web content under a specific URL. Accordingly, you can provide your own keywords in the Word or Phrase textbox. You may also furnish the URL of the page that contains your content in the Website textbox.
- Click Search. The list of appropriate and relevant keywords is listed in the Keyword ideas section.
You can also further refine your keyword search with the Advanced Search options.
The Free Keyword Niche Finder from WordStream
The Free Keyword Niche Finder is another useful tool for researching quality keywords. The specialty of this free tool is that all researched keywords are logically grouped into buckets (or niches, as they say). Such grouping helps you to structure web content according to a specific class of target audience. The results have been proven to be effective for major search engines like Google.
Once you reach the link enter a keyword in the textbox and click "Find Profitable Niches". A result list appears with clusters or buckets on the left-hand side. If you click on a bucket, all relevant keywords under this group are displayed on the left.
One great plus point of this tool is that you can have the entire result list mailed to you in the form of a.csv file.
Google Wonder Wheel
The Google Wonder Wheel is a fantastic offering from Google, the search engine giant. Here, the researched keywords are graphically depicted in the form of a wheel (hub and spokes). The hub of the wheel is the generic key term, whereas, the spokes suggest peripheral keywords that are connected to the keyword at the hub.
The Google Wonder Wheel is a tool that helps you to structure your content. You need to use keywords having a broader meaning in the higher levels of your site architecture; this should be followed by drilled-down, more specific keywords in the inner page contents.
About this Author
A. Karmakar is a successful writer and runs a Content Development Company with a worldwide clientele. You can visit Content Writers Organization to know more.
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