Publicists, like managers are something that you need to think about as an artist. Do you need one? At what point in your career would it be useful to employ their services? Which one should I choose?
Most good publicist has connections that you may not have, so that is what you are really paying them for - the ability to use their connections to get you where you need to be. We have, for example, always worked closely with a number of publicists and as such have built up relationships with them over the years. Consequently it follows that a trusted publicist will more likely get you placement in a magazine or elsewhere far more effectively than you may manage alone. Of course we have always prided ourselves on helping up and coming artists so, if you have the skills, you will get a shot. All the same, not all media outlets work in the same manner as we do.
A publicist should be sought when you feel that you can no longer avoid using the services of one - be this because you find you do not have the time or because you feel you can't push yourself any further than you have already. Of course the concern has to be the cost - if you cannot afford a publicist you may need to look to another route. Of course, as an aside, many labels have their own publicists and marketing departments so this may not be something for you to look at directly. You can also think about your own do-it-yourself tactics, and create your own EPK/electronic press kit.
Should you feel you need to engage the services of a publicist, the simplest and most effective way to ensure you get the sort of service you want is to ask for recommendations. Certainly some will offer services and rates that others can't match but be sure to be certain of what you require from them before you make a decision and don't go for a publicist simply on the basis of rates. You may find that the cheapest is not always the best option, but certainly the most expensive may not be the best service-wise either. Many publicists publicize their services so check them out, contact them and see what they can do for you and what they have done for others. It may just be that extra push you needed.
About this Author
Kenyetta McKinney, M.A. is a Senior Account Executive at Http://www.GetPublicityGetNoticed.com (Grind Mode Press) - a "Do-it-Yourself Publicity Meets Per Diem PR" website that allows for businesses and artists to create Electronic Press Kits/EPKs, Press Releases & Distribute their music for feedback, in minutes. They also offer expanded publicity services for those that want to go beyond the DIY realm. McKinney, in addition to being a publicist, is a journalist and media relations specialist in the Philadelphia area, and is a graduate of Penn State University. ALL CONTENT IS FREE TO REPRINT AND PUBLISH, AS LONG AS THE AUTHOR'S INFORMATION REMAINS IN TACT. http://www.Grindmodepress.com
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