Diamond Author
Most corporations want to innovate and spend money on research and development, realizing that they will make money in the long run if they continue to press forward. It seems these days that all of our consumer products are getting more and more complicated with more and more features. Of course, the reality is sometimes it is important to de-innovate products, and simplify them so we can lower the cost and please the most amount of people.
Corporations need to realize that when it comes to personal technology there are only a few early adopters, and if they don't get the momentum going with the early adopters, they need to de-Innovate and remove those features so they can sell more units. As a business consultant it's difficult for me to convince companies to de-Innovate, but sometimes that's exactly what must be done.
Another thing that is often not understood by corporate executives is that the more features you have and the more systems go into the things that you make, the more chances that they will break. Murphy's Law does not just work with your local auto mechanic. Murphy's Law is a law because it is universal. It doesn't matter if it is a VCR, a computer or a flat-panel display TV, the more complicated it is the more chances it has to break.
Products that break and are returned cause the ire of consumers and in this day of instant electronic consumerism upset customers can ruin your brand name very quickly using twitter, or the social online networks.
It's amazing how well some companies do who have never innovated at all. Take something as simple as In and out Hamburgers, their menu is very simple and it's always been the same, and there are always lines out the door.
Innovation only for the sake of innovation doesn't make any sense, sometimes the customers and consumers want simplicity, they want something that works, something that they are used to, and something they can rely on. Please consider all this.
About this Author
Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes if you want content on innovation topics you should be working with http://www.bloggingcontent.net
Note: All of Lance Winslow's articles are written by him, not by Automated Software, any Computer Program, or Artificially Intelligent Software. None of his articles are outsourced, PLR Content or written by ghost writers. Lance Winslow believes those who use these strategies lack integrity and mislead the reader. Indeed, those who use such cheating tools, crutches, and tricks of the trade may even be breaking the law by misleading the consumer and misrepresenting themselves in online marketing, which he finds completely unacceptable.
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