To begin with its important that you understand the difference between marketing, internet marketing and advertising.

Introduction
Internet marketing is not comprised of one specific action. It is an accumulation of many components that can either stand alone or support each other. If you want to be successful in marketing your business then it's important that you have a thorough knowledge of what marketing is about and then how to go about it successfully.

Can it only be done for online businesses?
Absolutely not. There are many on land business that have websites and use the internet as a valuable marketing tool. In this case, the majority of these businesses are using the marketing as part of their marketing mix.

Are there online businesses that only use this form of marketing and are successful?
Yes there are. You need to decide however, who your target market is so you can plan your marketing. You will need to decide if this is the major way you are going to reach your market or are there other venues open to you as well.

Is online marketing difficult to put into practice?
No. Internet marketing in itself is not difficult to do but it's like anything, if you want to be successful at it then you must learn as much as there is to know about it as possible. Once you learn something then put it into practice. The cliché "practice makes perfect" is quite applicable here.

Is it expensive to do internet marketing?
There are many opportunities for free internet marketing. You need to identify, which would be the most beneficial for you. In other words are they going to be important in reaching your target market? Then if you have determined that yes it will, then you need to learn as much as you can about that particular marketing venue so that you can use it to its fullest advantage.

What will internet marketing help me achieve?
The ultimate goal of course is to sell your product or service. It has some other very important uses as well that can assist your sales indirectly. Basically, internet marketing is your voice. Your marketing skills must speak for you. You are not there to speak directly to the person, but if you were what you want to say about your product? Then again you may just want to gather information so you can perfect your product to increase the need for it.