Google Social Search and what it could mean for your Web site's search results

Google is at the forefront of web search thanks to its ability to innovate and stay a step ahead of its competitors. Due to the surge in popularity of social media sites, their most recent experiment utilizes our social media connections for more useful, personal search results! Just days ago Google came to an agreement with Twitter and will now be displaying tweets and other social commentary in their search results. Google has recognized the importance of our social connections and integrated them into search.

How it works:
In order to activate social search you will have to complete a Google profile and allow Google to access your social accounts and Gmail account to bring up your social search results via contacts. When you type in a query the normal results will be displayed and then as you scroll down you will discover information from your social contacts related to that search. The result? A personalized answer to your search query!

Its impact:
Thus far social media has been an effective marketing tool; however many companies have been reluctant to dive in. Improved search engine results may just be the payoff for companies who have built a strong online community. All the connections that you have made within Twitter, Facebook, etc. will be enhanced and your position as an industry leader solidified. If you have been reluctant about becoming involved in social media, it will be important for you to jump in and get your toes wet or be left in the wake. The shift in search solidifies the importance of a strong social presence.

What to do:

• Explore new areas in the social realm
• Connect with new people
• Maintain connections through sharing valuable and relevant information