What Small Businesses Need to Know About Flyer Marketing

Flyers are a great marketing resource to spread your message over a certain region. They not only allow you to effectively communicate what your business does, but also allow you to initiate word of mouth marketing among a select group of people. However, in order to get the most from your flyer marketing you must first stand out on first impression. Standing out is the best way to get instant attention allowing you to introduce your services. Below are our top tips for ensuring that you effectively communicate your message while allowing you to get instant results for all marketing campaigns.

Incentivize - Incentivize your flyers. By giving an incentive for people to interact with your brand, you motivate them, and also give them a reason to connect. This will not only allow you to reward potential customers, but will also give you a great way to introduce the caliber of your services or product.

Copy - Make sure that the copy you use is in line with your prospects' voice. Having a tone that is relatable and friendly gives additional reason for the recipient to interact with your brand, and also motivates them to learn more information. So think of where you will be handing out your flyers, and who will be coming into contact with them. This will help in developing a writing style that is in line with your current branding, and also helps in creating a more active voice.

Shape - Consider a shape that stands out. Try and get away from the traditional rectangle, and try shapes that are customized. Having a customized shape will help in getting more attention. Also consider copy that will match up with the shape of the flyer. This will give more space to explain your business and will also allow you to show your creative side.

When you are done with your flyer, ask your family, friends and coworkers for their opinion. Asking their opinion will allow you to get feedback on your flyer, as well as feedback on future marketing initiatives. So be sure that you ask what they like about your flyer, what they don't like, and most importantly - if they feel motivated to interact with your brand.

Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.

She has worked with top agencies in brochure design projects for Fortune 500 clients. Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.