Working with affiliate marketing can be easy if you have the right sort of help. If you want to be a good affiliate marketer you need to get in with a network that has a great staff and where they will give you your own affiliate manager to help you bounce ideas off of, and take care of requests as you have them. This could be hard to find, as so many affiliate networks out there are too big for their own good. They have so much going on, and want to baby their big accounts, so that leaves us little guys out there by our self.
The basic make up of an affiliate network is their products and services. They work very hard to find a company that can pay their affiliates good money for a good service or product. They will do the research and make sure that they are able to offer competitive payouts for popular offers, so that you will be happy and stay within their network as you expand your projects to include additional offers.
A good manager will be able to talk to you face to face and on the phone. They are the actual face of the company and you can see them if they attend conferences, or other places where they could possibly meet up with publishers. Their goal will be to sell their company and persuade people to promote their services and products. Your manager should be able to keep you motivated and provide you with whatever you need to help make sales, such as banners, emails and whatever else comes with the product or service that you are trying to promote.
They will know that the main goal is to keep you happy so that you will continue to promote what they are offering. This will keep you from having to seek out your own product or create your own product and you will be able to make money using other peoples services.
A good affiliate manager will not annoy you. They should be able to keep in contact with out it being overkill. They should not be calling you every day or even emailing every single day. You may hear from them once in a while about an offer that is doing well or something, or maybe for a job well done. Past that, they should just let you work. They should not push just whatever is making them the most money, but something that is good for you in your vertical of interest.
For the most part they should know what they are talking about, the basic terminology of the industry. Basic things like what PPC is, and search traffic, banners. If you put in a request to them, they should respond timely. It won't do any one any good to have to wait weeks and weeks to get a response, by then you will probably find some other company that has that same offer. Even if it is a less payout, if the customer service is better you are likely to go with them since they are available.
One of the most important things that you can expect from an affiliate manager is that they will not share any of your information or campaign information with anyone else ever. They shouldn't really even be asking you for this information, but if they do, they should keep it to them self. There is no reason that everyone running offers should know what everyone else is doing as this could flood things and then no one will be making any money.
The last thing I will touch on is that all publishers should be treated the same. Just because someone only brought you in $2 last month does not mean that they did not bring in $10,000 for another company. You just never know what someone is doing. Maybe they are just testing out your offers to see if they will work with what they are already successful with. Treat everyone equal, because in the end they are working to make them self and the network money, and even if it is only a couple dollars, it is a couple more than nothing! These should be some basic guidelines to being a good affiliate marketing manager.
I am currently an affiliate manager with Affiliatewise. It has been the best experience because I work personally with my publishers, and the whole company is a close knit group. We try to keep in touch with our publishers, while bearing all the things touched on in the article in mind. If anyone wants to work with me I'd love to, and if anyone has any suggestions for me I would love to hear from you!
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