Domain name optimization is a crucial part of any website optimization process. Although, many marketers do not understand this, if you optimize you domain correctly, it can be a tremendous help in achieving good page rank in search engines, especially Google.
First thing to do before deciding on any domain name is considering the main purpose of your site. Are you planning to brand yourself or your business with it, or you just want to make money selling others people product as an affiliate?
In case of branding, your domain should be as short as possible, easy to remember and catchy. Ideally, it should be related to your business and links peoples mind with your product or service. Unfortunately, these days, this is extremely hard, since most of this domain type is already taken. Besides, these domains usually are not optimized for search engines but more for peoples mind, and they are not the main purpose of this article.
On the other hand, when you want to create optimized domain name for your website in order to make affiliate sales and rank high in Google relatively fast, just follow these advices:
1. The top domain name optimization rule is focusing on the main keyword you want to target with your site. Then try to use this highly related keyword as your domain name
2. If it is not possible, you can use hyphen between words but no more than one. Although, there is some discussion about Google penalizing this kind of domain names, one hyphen or dash should not hurt you.
3. Besides, you should remember not to use more than three words in your domain name, so it does not look spammy.
4. Other important factor to remember is using ".com" extension. For some reason, alternative extensions like.info or.cc can have negative influence on your site page rank.
5. Also remember to write the URLs of your site (URL is not just domain name but also all links to your internal pages) in the lower case most of the times (small exceptions applies). The reason is simple, URLs are case sensitive - it means that in case when somebody will link to your site and he/she will not put upper case letters you used in that link, the link will not work causing you to lose priceless traffic and back link
Of course, domain name optimization should be always your first step in your website optimization process, but you should be aware that there is much more to learn in order to achieve your goals,
So, in order to take a big shortcut in your way to the first page of Google just go to [http://makewebsitework.com] and let professionals lead you to the top.
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