Without the effective website marketing strategy your are doomed tho the depths of the Google graveyard, but the author is most likely telling you something you already know. How to find the effective plan? You can spend months online reading the "free" content (is anything ever free? You are trying to make money on the net so what makes you think you will get anything form a bunch of internet marketers for free?) You buy ebooks that are outdated and spend thousands learning out of date techniques. Or, you find someone who is willing to spend a little time with you and show you the way, where there will be a fee.
Website Marketing Strategy-Keywords
Without proper keyword research your website marketing strategy will be doomed as well. Looking at the Google homepage will show you what is most important in search marketing-keywords. So, investing in the right tool to help you efficiently find the keywords you can rank well for BEFORE you start to write content and build sites is not a step that be skipped. Having keywords that do not meet the proper parameters will be like feeling around in the dark in the northern Canadian Woods after being dropped from the sky by your alien abductors.
Website Marketing Strategy-On Site Optimization
Eventually your website marketing strategy will lead you to building sites once you have established which keywords will be most profitable for you in the beginning. The optimization of each page are extremely important to the Google bots and should be equally important to you. Placing your keyword in the url and including the proper keyword density is imperative and should be at around 1-2% per page. Each page should be optimized for one keyword only creating the greatest and undeniable relevance to the user and his or her search.
Website Marketing Strategy-Off Site Optimization
Your website marketing strategy will not end with building your site and creating content for it. Back links and the PageRank of the sites you get back links form has become a huge factor in SEO which you may already be aware of as it's no secret and has been around for some time. Knowing where and how to get those links and what it takes to stay out of the bad neighborhoods can be a little more tricky. A good coach or mentor can help you detour around those pitfalls but that is a different conversation all together. Web 2.0 sites are holding good PageRank and the links form these site, which include Squidoo and similar properties are proving to be the best in quality but there is also a quantity score in the algorithm and those get even more tricky as you never know which of the methods will be exploited by the spammers and eventually cut off at the knees by Google.
Every successful marketer has had an online mentor. Do you intend to struggle with it forever?. Having someone to guide you around the dead ends is priceless.
Guarantee your success. Dominate your noob competitors. Make your first sale online with tested methods [http://keywordsauce.com] and techniques that NEVER fail. Or, you can just continue to struggle.
Article Source: http://EzineArticles.com/?expert=Roger_R
