By now, everybody is pretty much aware of what websites are for and what they do, and no doubt the majority of surfers have their own ideas on how a website should be set out, how it should look and how it should perform.
 
However, what about the copy? Or to be more precise, the amount of copy contained on a site. There are generally two opposing camps on the question of copy quantity; those who believe websites should contain as much information as possible, and others who insist that the copy conveys only the salient points.
 
Everyone is Different
It's a well-known fact that most website visitors don't read every word on a page; they hunt for and extract only the pieces of information they want.  That said, the Internet is a vast place and populated by people with totally opposing tastes and ideas. So, it follows that there will also be those who prefer their web copy to be long and descriptive.  
 
Best Method?
So, how much information should there be on a site? Does it makes good sense for a site to have so much information on it that visitors can learn everything they need to know about a product or service before deciding whether or not to contact the company? 
 
Or is the 'less is more' approach the way to go? Display the minimum amount of product information so that visitors will have to make that all-important first contact to discover more, and where a salesperson will hopefully persuade them to buy which works sometimes but not always.
 
There will always be differences of opinion on the issue of copy quantity, because in reality there can never be a 'one size fits all' and every visitor will certainly have their own preferences. So, how much copy is enough? Quite simply, however much works best for you!