Web Marketing Training on Autoresponders

Autoresponders are an online marketer's secret weapon and it's absolutely vital to your web marketing training to know what they are and how they will benefit your business.

What is an autoresponder?

Basically an autoresponder collects email addresses of visitors to your website by way of an "opt-in" form. Once the visitor has given you their email address they become your prospect or lead and you then have their permission to send them automated messages from your autoresponder.

The importance of an autoresponder cannot be underestimated.

It takes an average of 7 messages before a prospect makes a purchase. Are you seeing the benefit of having an autoresponder already?

Another benefit to having an autoresponder is that it allows you to build a relationship of trust with your list of prospects. This will become invaluable to your online business. Your list becomes your biggest asset.

How does an autoresponder work?

An autoresponder enables you to send automated emails to your list regularly.

This does not mean that your autoresponder will write the emails for you. What it does mean is that you write a sequence of emails that are then sent out to your prospects at designated intervals.

It works like this:

• A visitor arrives at your site. There is an opt-in form on your site. Don't be alarmed by the creation of an opt-in form. Your autoresponder service will include the use of their opt-in templates free of charge.
• In return for the visitor giving you their email address and becoming a member of your list, you offer a free report or eBook. It must be something something of value to your prospect.
• Once your autoresponder has collected this prospects email address it will automatically begin emailing your prospect emails previously written by yourself.
• These email messages will build a relationship with your prospect.

So, as part of your web marketing training, you now know how an autoresponder works.

Ask yourself this - Will it be easier to sell to a prospect you've built a trust relationship with, or do you think it is easier to sell to a once off visitor to your site?

I think you know the answer to that question! Well done.

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