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Your long-awaited website is near to completion and you are eager to launch it into the World Wide Web, but before you get carried away there are a few final checks which need to be made!
What you need to do?
To make the prelaunch process easier on you and your developer there are a number of checks which you can and should be performing.
Written content
Check your site copy, and check it again! Your content is vital to the success of your website, so it deserves your time and attention. Even if you have outsourced the production of your written content to a copywriter you still need to check it, copywriters are only human and sometimes make human errors like spelling mistakes! Ensure that your copy has a consistent tone of voice across each of your website's pages and express dates and times in the same format throughout. And please remember to remove ANY remnants of test copy!
Company Details
Don't laugh; many people forget to provide their developers with all of their business's contact details. Have you supplied your developer with telephone numbers for relevant and working phone lines? What about your email addresses, have you spelt them correctly, do they work, and have you provided email addresses for your key people? If your business is registered with Companies House make sure that you supply your developer with your company's registered name and address (even if they differ to your trading details) and registered company number for display on your site.
Terms and Conditions
If your website incorporates company promotions, or takes payments and orders from the general public you need to make your terms and conditions accessible on your website. If you don't have t&c's written up get yourself to a legal professional straight away and don't even think of launching your site before they been drawn up and checked! Remember also to provide your current terms and conditions for display on your site, especially if they are updated regularly.
Privacy Policies
If your websites uses cookies or any other form of data caption or distribution (asks your developer to make sure) you also need to display privacy policies on your site. When writing these policies make them simple and honest, stating clearly why you are collecting data, where and how it will be stored and who you may share it with.
What your developers need to do?
Fingers crossed you have chosen a professional website developer to handle your project who already has an extensive list of final things to do before signing off on your site. In case they haven't, here are a few insights into the final checks that they need to make:
Web Standards and Validations
Your developer needs to double check any HTML, CSS, Javascript which has been used to build your site with W3C. This ensures that your site is as compliant as possible with web standards.
Site Functions
There are functional elements of your site which if not working can seriously impact on the user experience. A thorough web developer will check search facilities to ensure that they pull in relevant results, remove any dead links from your site and ensure that it is cross-browser compatible.
Site Maps
When your site has been fully completed your web developer will generate an XML site map and submit it to search engines like Google, Yahoo and Bing. Site maps are a key element of successful SEO and submitting a site map in XML will allow you to then set up analytics for your site to monitor and create statistical reports.
About this Author
Posted by: - Doug Peters,
Contact him: - doug.peters@quotebean.co.uk,
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