When you invite any potential client to visit you at your office, don't you think it is important to impress your client even before he or she enters your office? You may have a waiting area for the potential clients and other visitors.
Don't you think having the facility of a quick cup of coffee before the client enters your office will create a good impression? There are many reasons why you should not go in for such an approach. The most obvious one is cost cutting.
If you are going to start feeding coffee to each and every visitor to your office, it is obvious that the cost of the entire affair will be very high. However, if you even convince one difficult client to rely on your expertise and trust your judgment, it will be worthy while, right?
As far as cost cutting is concerned, there are numerous ways and means to bring down the cost. Whatever you do, never cut down on quality. Your potential client may not be a connoisseur of coffee but he or she will be intelligent enough to understand how you have tried to cut costs by reducing on quality.
If you want, you can reduce the quantity of the drink so that the caffeine consumption remains limited. You can even set up signs to that effect in your office. That will make you look like a very responsible and a sensitive employer. On the other hand, offering lots of bad taste in coffee is only going to result in bad public relations.
You have the option of installing automatic coffee dispensers or you have the option of setting up a stove and preparing coffee on client by client basis. The latter option promises fresh and tasty coffee at all times.
However, it is going to be a cumbersome affair unless you have somebody specifically appointed for this task. On the other hand, if you make use of automatic coffee dispensers, you will have to spend a lot of money on the raw materials but need not spend anything else.
The only disadvantage is that the drink would be rather standardized and there would be no variations possible. The initial investment will be high but the long term returns will also be high as well.
Considering the fact that you have to go through so many points and doubts, many persons conclude that it is not a smart move. However, the fact that you've gone ahead and implemented the solution and have yet cut down on costs will definitely make you a good entrepreneur.
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