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Viral marketing takes little or no marketing budget but can outperform expensive ad campaigns if done correctly. The results are not always linear but are often surprising once your campaign picks up momentum. This article focuses on why e-books should be the core component of your viral marketing campaign.
If you do not know anything about viral marketing, a quick primer is in order. In viral marketing you do not directly attempt to market to your target audience as a whole. Rather, you distribute a branded product to a small group of recipients and give them carte blance to redistribute it to their family or friends. As your product is shared from person to person, word of mouth regarding your products and services spreads virally through your target audience.
E-books are perfect for viral marketing. They are easy to create. You may already have numerous articles on your website or published in various places on the subject matter of your e-book. Just re-package them, revise them to make them cohesive, and you now have your very own e-book. If there are additional things you want to say about the subject matter, add additional valuable content by all means. But this should not be a time-intensive project. You may also want to consider having a ghostwriter prepare an e-book to your specifications if you do not have sufficient previously-published content to repurpose and if you do not have the time to write a new e-book yourself.
Distribute your new e-book through your website. Get visitors excited about getting valuable content for free. Make sure that the e-book is chock full of valuable content because remember that the better your product is the more likely that people will re-distribute it. Make sure that the e-book contains your brand and that it is clear that the recipients have full distribution rights.
In addition to valuable content, humor is particularly effective. If your e-book has people laughing they will want to share the joke with family and friends. The more people share your e-book, the more successful your viral marketing campaign will be.
Make e-books the center of your viral marketing campaign and you will be on your way to great success.
About this Author
Tom Myers writes on a number of subjects of interest to his readers. For more information about purple hair dye or blue hair dye, please click the preceding links.
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