Video squeeze page templates are a hot new tool for five- and six-figure earning internet marketers to increase the size of their email lists fast. Indirectly, these templates can also be used to sky rocket the potential conversion rate for sales without wasting much time or money on creating an opt-in page or landing page.
Have you noticed lately that all the important product launches of the big names in the internet marketing world capitalize on one particular tool? A tool that helps them raise the sign-up rate to their email lists significantly and even boost their sales? And this tool is video. Instead of using a traditional squeeze page for capturing email addresses of potential customers, smart marketers use a video message on their sign up page. And it works wonders!
What are video squeeze page templates?
Squeeze pages are used on the internet to collect email addresses of potentials in a legal way. They are also called opt-in pages or newsletter sign-up pages. It's a simple web page where a marketer offers a freebie (e.g. a free report, graphics, software, audio, video, white papers) in exchange of an email address. The visitor comes to the page, enters their name and email address on the form that is displayed on the squeeze page, confirms the sign up, and then receives the freebie either by email, or by being redirected to the download page. In other words, the squeeze page 'sells' the freebie to the visitors. There is a catchy headline; a few benefits of the freebie, presented in a short list; and a sign-up form. Simple and effective.
Now, a video squeeze page is similar, except the marketer tries to 'sell' the freebie through a video message, instead of a bulleted, multi-item list. There is a catchy headline, a video, and a sign-up form on the page. It is shown in studies that a video is a much more powerful tool to persuade someone to make an action (e.g. sign-up or buy a product) then a simple text.
A video squeeze page template is a pre-made design for video squeeze pages. Let's see why successful marketers use them.
5 reasons why successful internet marketers use video squeeze page templates:
1. It saves money: You can buy a squeeze page template for the fraction of the money that would cost you to hire a web designer who would create you an individual design.
2. It saves time: They are ready made templates. Again, no need to hire a web designer and wait till he does the job for you. Using a template, all you need to do is insert your own text, video, and the code for your mailing list provider's sign-up form.
3. It offers the chance of higher sign-up rates: In a video you can persuade potentials to sign-up or buy your product more easily. Combining audio and visuals with the right video effects (even if it's just a Powerpoint slide show), and the right background music or sound effects has a bigger impact on the person watching your video. Your marketing message and your call to action (signing up / buying) come across more effectively.
4. It is more convenient to use for visitors: In a video you can detail benefits of a freebie or product in more depth without troubling your visitors with lengthy paragraphs of product description displayed on the page. There is no need for your visitors to read tons of texts on your sales page. Videos also have a higher perceived value and the use of them will enhance the visitor experience on your website.
5. It is more convenient to use for marketers: Creating a video has become quite simple with using such screen capture programs as Camtasia. Both free and paid softwares are available for these purposes. And let's not forget about slide shows used as video material, which is even more easy to create. Powerpoint is a common program to use for slide shows, and the free OpenOffice application also has a feature for putting together neat and appealing presentations for the screen which can be used as video material, of course.
We are witnessing a boom in the implementing of video opt-in pages into online marketing strategies. Feedback shows that they work. Why not trying yourself and see how it works out for you?
About this Author
You can download video squeeze page templates, traditional squeeze page templates, sales page templates and niche site templates at http://www.salespagetemplates.net
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