"If a picture paints a thousand words, then a video paints a million words."

Problem: You have a product and you want to sell it. So you look around and see all these loooong copy sales letters on the internet. They look like the standard way to go. At the same time you have little idea about how to go about it, and you hate reading all those long sales letters any way.

By the way, you are not alone. Most people do too.

So what to do?

Solution - Enter the video sales letter. With a video in your sales letter, you can say in three to five minutes what it takes most marketers 25 pages of text to say. And we all know most people scroll to the bottom of a sales letter to get to the bottom line anyway.

The other big problem with traditional sales letters is getting someone to take the time to read the entire thing. Or you could just ask your prospect to watch a brief three minute video. We are raised on video with TV and movies. Why not take advantage of this in your marketing?

But what do I say?

"But what do I say in my video?" I get that question often. Here are the three simple and powerful things you say in your video:

1. Here's what I got - describe the product you have to offer.

2. Here's what it will do for you - what are the benefits and what problem will it solve.

3. Here's what I want you to do next - invite your viewer (prospect) to take the next step, either investing in the product or trying out a sample.