One of the greatest benefits of using video in your online sales letters is you are able to reach your prospect with 5 different powerful modalities. Let's take a closer look at these 5 modalities.
Check out these 5 modalities

1. Video - Gotta start there. Multiple pictures, images and scenes that show and tell the story, convey information and explain vivid details of how, what, why, where of a thing, person, service, product or place.

2. Narration - Either voiced over the multiple images, or as a talking head video. This is sales copy in audio, with voice inflections for emotion, emphasis and passion that cannot be punctuated in text sales copy. This is the dialogue you hear in video.

3. Bullets of text - These are on the lower 3rd of the video to support key points of the sales copy. Names, URLs, product or service descriptions, key points to emphasize.."new and exciting", "easy to use", "hurry, as only a few are availble" bullets. There are infinite possibilities to synchronize over the images and audio sales copy.

4. Sound Effects - Subliminal sounds to create the illusion of realism. Serenity of the resort with crickets chirping, birds singing, the headache producing beeping of horns and city traffic congestion, the sizzle of the steak, the reeling of the fishing rod with plop of the hook and float landing in the pond, the surf crashing, crackling of fire, buzz of the insects, slamming of the door, clinking of glassess. There are just infininte possiblities.

5. Music - The secret weapon for influencing emotion. Scary, exciting, fast, slow, relaxing, confusing, ethnic, childlike, sad, reflective are just a few of the feelings and emotions people feel with the right choice of underscoring of the right and legal choices of music.
A skilled film maker can control the emotions of a viewer just with the music and nothing else to make a point and communicate their message. You can do the same with your videos with a little practice.

The scariest part of a movie is often times the sound track. Because of the movie JAWS, C natural to C sharp back and forth on a cello forever means "Shark".