There are literally hundreds of ways any aspiring entrepreneur can market their business. So many, at times it may be really easy to get confused. For some methods you can use paid advertising, and some free. One thing that an entrepreneur needs to keep in mind is that trends are extremely important to follow, especially when it comes to your success. Make it a point to become a trendy business owner. One marketing technique that seems to be getting hotter by the month is video marketing. In the following paragraphs, I will explain to you exactly why that as a business owner, this strategy shouldn't be ignored.
Meet the Lazy Customer
In our "instant gratification" society, no one really wants to read anymore. This is why it is imperative that you as an entrepreneur should consider video marketing. Just five years ago it was wise for a business owner to rely heavily on text ads for marketing. Especially when marketing online. Today, no one claims to have the time for much of anything; even if it's beneficial for them. Look at the latest television beer commercials. Most of them are short, to the point, and ridiculous. Quite frankly, they cater to the inner moron of the general public. Video marketing allows a business to entertain while informing the targeted population. It is a great way to make a point stick.
No One Likes to Be Sold
The difference between TV commercials and video marketing, is the level of personalism. Every online business owner needs to understand that this is a great advantage. When a potential customer can see and hear you it typically creates a level of comfort. This especially holds true when the videos you cut are natural. Remember to be yourself, and strive for honesty. Don't make a big deal about trying to get a perfect video. It is okay to make some mistakes. Of course you don't want it to be sloppy, but relax. Your prospect will appreciate you and your offer more once they see that you're sincere. Your video ought to be objective driven and factual. Offer them value and your small mistakes will be overlooked.
Go With the Flow
Video marketing is exploding right now. The fire is so hot that Google felt the need to buy out YouTube in 2006. The search engine giant saw the rising trend long before the world caught on. It cost them a reported $1.65 billion to gain complete control over the online video hub. That type of money should tell you something. Not long after, other video websites followed. Vimeo, Hulu, and Flixwagon, just to name a few. The copycat concept has been a staple in business for a very long time. It costs each one of these online video sites a great deal of effort to run and maintain them, too. If these owners are capitalizing on the trend, then you should also!
One Virus You Want to Catch
Seasoned online business owners love video marketing because it is extremely viral. If your video is compelling enough, it doesn't take long for word of it to spread. This can mean some very serious traffic to your website; and tons of traffic will eventually become sales. What I like the most about video marketing is the flexibility to place your videos anywhere on the web. With the capability to embed them on a web page, your traffic will come from more places than just the video hosting site. The viral effect is largely contributed to this capability. YouTube gets an astronomical amount of traffic. An estimated $2 billion video plays occur each day! That equates to about 46 years of video. Embed your video on a few websites, maybe a popular blog, and you're sure to get your product in front of the masses.
Well, That Was Easy!
Video marketing is currently one of the most easiest methods of promoting your business. This is a business marketing strategy even the first time owner should implement. With the rising costs of traditional print advertising, video marketing would be a feasible option. Anyone with an up to date computer system is able to start advertising through video. When I first started out with the marketing strategy, all I used was a screen recording software. This worked because I only wanted to show my monitor display. You can find a plethora of tools to record your computer screen. You can even take it a step further by using a web cam to record yourself. Video marketing is simple, but it depends on what you want to accomplish. Be creative, original, and yourself.
Do You Like the Sound of Extra Income?
The fact that video marketing can be so viral, opens the doors to another benefit. YouTube has a deal where if your videos can generate enough traffic, they will ask you to advertise other videos. Have you ever seen a video where in the beginning an ad will automatically play? Well, the owners of the original video will get paid for this. We're talking an additional stream of income for doing something that you need to do anyway...advertise! It all starts with value and your video has to be worthy of watching, though.
The New Wave of Social Media
Video marketing on sites like YouTube is an opportunity to meet new connects. The social networking craze doesn't stop with Facebook, Peoplestring, and Myspace. More and more internet users are flocking to video sites because photo albums just won't cut it. Again, people want to be entertained and videos can be at least double effective in branding yourself. You have to be able to place yourself in a community so that what you have to offer is remembered; just like those silly beer commercials.
Adding some consistent video marketing will go a long way for your business. Invest in a decent web cam, or recording software, and take a stab at it. Keep it simple and unscripted, but convey a point backed by facts. The more value you can provide to people, the better. It may seem like the video marketing trend has capped out, but in actuality there is still room for your business.
About this Author
Kevin Timothy is a father, husband, dog owner, and entrepreneur. As a self-proclaimed knowledge nut, he likes to read informative books to share his insight with the world and teach others how to earn money online.
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