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While most small business marketers know video can be compelling, many are stumped trying to come up with ideas on how best to use customer videos on their website or Youtube channel. The following list should help stimulate the process.
1) Video Customer Testimonials
While written customer testimonials are compelling, video customer testimonials that show your customer praising the benefits of your products and services or explaining how your small business helped them achieve their business goals are even more compelling. These videos usually run from fifteen second movie clips to a minute and are typically combined with other marketing materials. This video can be a powerful marketing message to be displayed on your website or video sharing site.
2) Video Success Stories
While similar to a customer testimonial, a video success story runs between one and two minutes and follows an interview format where the person on screen answers questions posed by an interviewer just off-camera that highlight the successes your client or customer achieved by working with your small business. These videos usually show one or more of this type of interviews delivered as stand-alone promotional video or they are often grouped with other customer success stories.
3) Customer Presentations
If you are aware that one of your customers is presenting at a conference, trade show or event and talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to ask if you can video tape the presentation (with permission and legalities addressed, of course). Edit this video and post to your website or social media site.
4) Man-in-The-Street Interviews
In this type of video, one of your company representatives takes a video camera to the street and randomly solicits response s from customers using your product. These videos are typically done to promote events and to build buzz around upcoming events. You will probably have to take plenty of video and sort through the best responses to showcase your small business.
5) Video Case Study
Very much like a written case study, a video case study combines customer testimonials with a much more in-depth explanation of how your company's products and/or services helped contribute to your customer's success. These case studies usually incorporate a dialogue between two characters - a narrator and your customer and can run anywhere from two to five minutes. The video script should follow the same "Problem, Solution, Benefit" format found in a printed case study.
About this Author
Richard Sandoval has been in the graphic design business for over 20+ years and has added video editing and production to his services. He is currently owner of Rich Media Design Productions and works with corporate client and main street marketers to create dynamic graphic designs to improve their online and offline marketing with graphic design and video. For more info, you can view his Graphic and Web Design Portfolio at http://www.coroflot.com/public/individual_profile.asp?individual_id=175808&.
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