In October of 2006 the following headline made news:
GOOGLE HAS ACQUIRED YOUTUBE Moments ago the deal was confirmed. In their largest acquisition to date, Google has acquired for YouTube $1.65 billion in an all stock transaction. The rest as we know today is history.
Video Marketing allows you access and reach to a mammoth audience, with little or no investment. Done correctly, the results are phenomenal! In Jan 2009, 101 videos per U.S. Internet user were viewed.
Video Marketing Trends
1. Statistics indicate, according to comScore, that in July of 2007 Americans watched 9 billion online videos.
2. The Interactive Advertising Bureau indicated that more than 50% (i.e., approx. 155.2 million people) of the US population would watch video online in 2008
3. More than 100 million Americans watched videos on Google's video sharing site, YouTube, in January 2009, a month when Google-owned websites collectively served up more than 6.3 billion videos.
According to comScore, not only did Americans watch a lot of online videos in January, but they also spent more time watching them. The average U.S. online video viewer saw 356 minutes, or about six hours, of video in January, up some 15 percent from December 2008.
With the introduction of the iPhone 3G and the Flip Camera, digital video marketing is the wave of the future...
How to Use Video For Marketing Online
When it comes to video making commercials for marketing is the most common use for marketers on youtube.
The Following is the highly guarded secret video marketing formula:
- 50% C + 15% M + 20% T + 15% P = 100% video marketing domination!
Creating a video is a composite function of four interrelated video marketing concepts, which add up to 100. These parts are Content, Meta-tags, Thumbnails and Promotion!
Without these four parts, it will be virtually impossible to communicate your message so that is has reach. Reach basically refers to why some videos get passed around and other don't. This the essence of virology!
As with any piece of content created there are simple rules to keep in mind. I commonly employ the AIDA and PAS principles.
A: Grab Attention
I: Once people pay attention, get their Interest
D: Create Desire for what you have
A: Call to Action
Have you ever noticed how Oprah sucks you in? What about your local news?
7 Immune Boosting Foods That Prevent Cancer, Keep The Flu At Bay & Help You Loose Weight. Do You Consume These Foods? Find Out Today @ 8:00pm on KGW Channel 13!
Got your attention right? Peaked your curiosity, created desire and gave you a call to action. I know you are now thinking what are the foods? Do I consume them? Well I have to see this! Want to find out what these food are? Well my friend you have to show up at 8:00pm. Works like a charm, ALWAYS!
The Key is to keep short, sweet and simple 3-5 minutes is best. ALWAYS have an outline, to prevent mindless ramblings. Tell a story, everyone loves a story. Connect the story to a moral or a lesson, then issue your call to action.
The other alternative I listed is the PAS.
P- State The Problem
A- Make an emotional connection i.e., Agitate
S- Offer a Solution, no point in highlighting something if you will not provide help
Are You A Drowning Network Marketer Clutching To A Straw? How The Advice Your Upline Is Giving You Is Costing You 1000s While Bleeding You Dry And What You Can Do About It!
Enjoy this video Laws Of Abundance : Cause & Effect - What's In Your Wallet. See if you can figure out the PAS Principle just like I showed you with the AIDA Principle.
And now I'd like to offer and you can claim At NO COST to you, your own personal guide on how to create home party and direct sales business success. You can get INSTANT access at http://www.homepartyplansuccesstips.com 10 Deadly Home Party Plan Business Mistakes provides you with 10 factors, which if avoided will sky-rocket home party sales and direct sales profits!
Get Your Copy TODAY 10 Deadly Direct Sales And Home Party Mistakes!
To Your Success,
Party Plan Pat
Home Party & Direct Sales Marketing Expert
Article Source: http://EzineArticles.com/?expert=Patricia_Makhulo
