Using YouTube to Drive Traffic to Your Site

YouTube is now one of the world's best loved websites. There are tens of billions of YouTube videos viewed each month. This means that for Internet marketers it's a goldmine of opportunity. With videos so easy to make these days, you'd be crazy not to take advantage of it.

Everyone does content marketing, but video marketing offers something more. One of the main advantages is that it gives your audience another format through which to absorb information. Some people aren't 'readers.' Instead, they can get your message by watching a video.

It's also great for marketers because it's so easy to make high quality videos. You don't need a production team or a budget. Your videos don't have to be anything fancy at all. You can use a software program to record your screen and voice, or you can just sit in front of your computer's camera and talk straight to your viewers.

Getting Seen on YouTube

With so many millions of videos for viewers to choose from, the real challenge is getting your videos seen. There are lots of different ways to do this. First of all, your videos should be keyword optimized. They'll come up in Google and YouTube searches that way. Optimize your title and description, and be sure to include relevant tags. Since Google is now experimenting with voice recognition software to index videos, make sure your video uses your keyword as well.

Your title and description need to sell the video as well. Just like titles for your blog posts or distribution articles, make sure that the title is attention-grabbing. Use your description to tell the viewer what they'll get out of the video and how it will help to solve their problems.

When you produce a new video, tell everybody about it. Update your Facebook page with a link to the video and tweet it to all of your followers. Put the word out to your list and anybody else you think might want to watch it.

YouTube Is a Social Network

One of the things people often forget is that YouTube is a social networking site. That's why you get a profile. You can become friends with other YouTube users. Most marketers fail to take advantage of the site's social potential. Make friends on YouTube and build up a network of people in your niche who have similar audiences to yours.

Your Video Content

Finally, what's going to help you more than the exposure or traffic you get is the content of your videos. Make them not only helpful and valuable to your viewers, but also as entertaining as possible. This will make them want to see what else you have to offer and share your videos with all of their friends.

Want seven more ways to jump start your side hustle and begin making money from home? Download Angela's free step by step system for more ways to make money in your sleep or check out Angela's blog for more useful tips! Angela D. Clark is an internet entrepreneur and blogger who writes about ways to make a passive income online.