Using Video For Marketing - How Video and Marketing Together Can Explode Online Profits

In the world of Internet marketing, video and marketing have become one in the same.

Video is marketing and long form sales letters are being used as scripts to record the audio which accompanies the video for marketing purposes.

I think there will always be room for expertly written sales letters. Just as the Kindle will not make books obsolete, the video will not completely replace written copy, but it sure does change the game a bit.

I remember not more than a year ago that YouTube was another toy my kids played with and the "videos" were often entertaining, but usually pretty crappy quality. Currently, the quality of many marketing videos is outstanding and the exposure they are getting is unbelievable.

So how exactly do you use video and marketing to promote your online business?

Well the creation of videos is very simple now. You can buy a Flip camera for $100 and start shooting high quality videos immediately.

Your script is something you want to write out before hand, but chances are you have blog posts, articles or sales pages that you can use and modify. No sense in starting from scratch. Creating video for marketing online is simply taking your existing knowledge and putting it on camera.

A couple of other quick tips;

I recommend you pay attention to lighting as it has a big impact on the quality of your production. No real need for expensive lighting to start, just make sure you take lighting into account and adjust your setting if need be.

Second is you don't need long videos. Even 2 to 5 minutes to attract customers and stimulate interest is fine. After you attract an audience and get comfortable with video you can create longer productions

If you don't want your face on camera quite yet there are all kinds of slide show video formats. These would only require that you put a PowerPoint type presentation together and edit the audio piece into it.

PowerPoint, for instance has a button on the toolbar and it's as simple as "Media", "Insert Sound And Music". The editing process is amazingly friendly and the default graphics capabilities are strong.

Obviously you can go nuts with production quality, but to begin using video and marketing to build your business, you may already have everything you need!

Using video for marketing campaigns is fairly easy too. To start you definitely want to create a YouTube account and "upload" your videos there.

Then you can link them almost anywhere you want to attract customers. You can post links on blog posts, e-mails, forums, article resource boxes, tweets, Facebook pages... the list is endless. Video sales pages have been proven to increase conversion and traffic levels.

A really good tip when using video for marketing is to create a video with a little buzz or controversy. Many people have a tough time with this concept because it's our natural instinct to be "proper" in business.

Just think of your favorite commercials, TV shows and magazine covers and you'll see why you need to push the envelope a bit here. Average "controversial" video and marketing sells way more than quality "proper" video and marketing every time.

The use of video for marketing is mainstream now and here to stay. If you are not using video in your online business, I recommend you start investigating it sooner than later.

Do you keep hitting walls trying to get your online business running? For the latest common sense Internet Marketing techniques and some rock solid free training resources, come over to The Internet Money Map.

I also have 6 sweet e-books available for free download at My Facebook Fan Page.

(c) Copyright-Mark K Aylward All Rights Reserved Worldwide