Using QR Codes and Mobile Marketing to Target Your Best Prospects for Your Small Business

Someone wants asked a famous bank robber...

"Why do you rob banks?" His reply... "Because that's where the money is."

If your prospect doesn't have the "dinero" they won't become a client or customer of yours. Yes it some cases you'll be able to put forth such a compelling case. You'll be able to make them itch so much that they "scratch around" for the money to do business with you.

Yes, it's possible. But it's also better to play good odds and target prospects who have the money to spend on your products and services.

There are a myriad of marketing activities you can employ to reach the right prospect. But let's narrow it down to how you can use QR Codes in your marketing as one of your strategies to attract prospects and potential clients who can easily afford what you have to offer.

Check out these stats and pay attention to the third one.

1- Back in June close to 14 million people scanned a QR code with their mobile device. This tells us that QR Code usage is steadily rising as more phones come with pre-loaded apps and more understanding of QR codes becomes common place.

But dig a little deeper...

2 -40% of consumers ages 25 - 34 have scanned a QR Code.

It gets a little better.

3 - One out of three consumers who have scanned a QR Code have a household income of 100k per year, according to comScore.

There's no doubt QR codes should be used on everything from Business Cards to Brochures to Direct Mail.

You can call your prospects to action and get them to download some more info and you can even have them register for an event.

Some tips...

Give them extremely clear instructions.

"Scan this code with your smartphone."

Tell them why they should scan it...

"and get 2 weeks free." - "and hold your spot because space is limited."

Then, make sure your code leads to a mobile page.

Reinforce the call to action and the clear instructions on the mobile page.

"Great, you made it. Now, take a minute and fill in the form below to get your (wizbang gift)"

Then you give them a few bullets and tell them one more time to fill in your form.

According to International Data Corporation, by 2015 more people in the U.S. will access the web through their mobile devices than through PC's. Take action now and get started with mobile marketing. Do not wait!

Michael Dolpies (AKA- Mike D.) is an author, speaker and owner of: Cyberspace To Your Place. He's the co-creator of "Mobile Marketing CMS," http://www.mobilemarketingcms.com/ an easy to use Mobile Website Builder. Watch his Internet TV Show & Get a Free Report: 5 Ways to Grow Your Business with Mobile Marketing at http://www.mobilemarketingtips.tv/