Platinum Author
Being considered an expert in your particular industry is an excellent marketing tool. It raises your profile and increases the chance of your being found by people from within your target market and others interested in promoting your industry. Everyone is an expert on something. But, you need to decide upon which subjects you consider yourself knowledgeable, and about which you are able to educate others. Then, you can schedule time to write your articles.
An article in which you provide solutions to some recognised basic problems is usually a popular one. Always keep your target market in mind when you write your articles. Remember to recycle the articles on your website, and in your blog and newsletter. And, perhaps most importantly, you should syndicate articles to dedicated online article directories.
When you syndicate your articles, you have the opportunity to attach an 'Author Tag', which is a short paragraph about you and your business. In this information you should include a 'call to action' and a link to your website, for example: "For more free Hints and Tips like these, sign up for our free monthly ezine at <A HREF="http://www.yourwebsite.com/news</A>".
The benefit of submitting to online article directories is twofold. First, because these directories have fresh content added to them every day, in the form of new articles, the search engines 'crawl' them constantly and add the information to their search results. So, your article, and the link to your website, will become indexed and available for the world to see. In turn, the search engine may follow and, therefore, crawl, or re-crawl, your website.
The second benefit is that content-hungry ezine, blog and Twitter posters visit others' sites looking for articles to reproduce. You should make sure that a condition of using your articles is that your 'Author Tag' is left intact. This establishes your reputation as an expert with this new audience, and search engines may index your article on their blog or website and direct traffic to your website as a result of your link.
And the last, but by no means the least important reason to syndicate you articles, is that journalists often visit these sites looking for experts whom they can quote or interview. Just think how much this sort of publicity would cost in advertising, or if your article was published in your industry's top publication. And, imagine what it would mean to your business if you were interviewed as a leading authority in your particular area of expertise on national TV or radio! Get writing now and start promoting your expertise!
About this Author
Emma Walker is a co-founder of Academy for Online Business, a company devoted to helping self-employed professionals; 'solopreneurs' and 'mumpreneurs' build their own online business empires. If you would like to receive practical and informative online business training products to help you create your perfect VA business, from solid foundations, to which systems you need in place, so that you can start running a business you love, visit http://academyforonlinebusiness.com/blog/. Emma is a serial entrepreneur, author and busy mother.
Article Source: http://EzineArticles.com/?expert=Emma_Jayne_Walker
