Once you have a CPA website design built you now need to make it available for people to find. Using a company that specializes internet marketing can be a very expensive process. You can effectively market your website without the expense. One sure bet is getting listed within Google via the local listing. Here is a quick way to get that done.
Don't have time but still want the marketing advantage of being listed? Check with your website provider and see if they offer the service. Any half decent CPA Website design provider will offer this service for a reasonable fee and get you listed with Google Local along with many other local directories and the other major search engines. Also... have them set you up with Google Analytics.
Make sure that you are anchored on the web.
Do some searching for you company in a couple of different ways; being listed more than once can present a real problem Try finding yourself by your business name and your domain name. Editing the Listing. In the first part of the listing process Google prompts you for a lot of business details. Be sure to fill it out completely.
When you are making changes to your listing there are some things to keep in mind. Use common business names, not official ones that no one would recognize. Integrate keywords and/or phrases that people would be searching for like "CPA,""Accounting," or "Tax Preparation." Include a physical location, not a mailing address.
Include an Email address, but don't use a personal one so as to avoid spam. You should have a generic email address, for example "info@yourdomainname.com", established for this purpose.
Include a short description. Enter your business hours, and upload a picture of your building, your staff, and/or yourself. It does take time, but be patient. The time you invest will pay off when you are done.
Claiming Your Business.
By going through an authorization/verification process with Google you claim your business. There are a couple of different methods. Google calls you at the currently listed business number. Google mails you a post card at the postal address on the current listing.
Importance of Verification. Google creates no listing if it cannot verify through one of the above methods. If you don't have dependable live reception on your phone line you'll have to verify by snail mail.
Once this is done Google verifies your changes and will send you a user PIN by mail. Use this pin by logging into your Gmail account and then going to your Business Dashboard and entering the pin.
Time Well Spent. Google local is one of the best ways to advertise your firm. It is a process - but, once completed, it anchors and markets your firm effectively.
Brian O'Connell builds CPA Websites for accounting firms throughout the United States. Please take a look at his growing list of CPA Website Designs to get design and content ideas for your own website.
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