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Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money?
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Is Usana Health Sciences a MLM Scam? Usana is a network marketing company and therefore its's offering you to build your own Usana business, along with their nutritional, energy, diet and personal care products. Usana is certainly a very large and well known health and wellness company.
But, there are certainly some concerns when it comes to starting your own Usana business, and now I'll go through the pros and cons and then conclude whether Usana really is a great opportunity or if it's just a MLM scam?
Let's start with the good
Usana was founded back in 1992 by Dr. Myron Wentz, who wanted to not only treat diseases but prevent them as well with these products. Today Usana offers many high quality nutritional supplements and personal care items as well.
Most people want to find easy solutions to becoming healthier - therefore there certainly is a market for the products. Furthermore, the fact that these products should prevent diseases as well should make it even easier to sell them, and when people see the word "anti-oxidant" they often don't need much more to convince them. And when you start growing your own Usana business you earn money based on group sale volume, which means that there are no monthly group volume requirements, and that is certainly a big pro as well.
And now to the bad
First of all, the fact that there is a market for these products doesn't guarantee your success. There lots of health and wellness companies out there, and no, the products do not sell themselves - then the company wouldn't need you, right? Second, the company recommends their distributors to grow their Usana business by purchasing business opportunity seeking leads. The problem with these leads is that about 90 % of them aren't looking for an business opportunity - they've just entered their name and number, when they've answered some questions in a survey where they could win a phone or something else. Then they become a business opportunity seeking lead, even though they really aren't. Furthermore these leads get re-sold many times and you'll just end up spending money on useless leads and waste your and these people's time.
And if people don't want to spend their money on these leads, the company encourages them to work their warm market, convert their friends and family into buyers and new distributors, hand out business cards and other stuff like that. This is NOT how you'll succeed either.
This is certainly not how to grow a Usana business, or any other business for that matter, and you won't become successful this way. The ugly truth is that the failure rate in the network marketing industry is 97 %.
Finally - the conclusion
Is Usana just a MLM scam? NO! Usana is not a scam, but you will most likely fail if you do what the company tells you to do. If you really want to succeed with your Usana business, you CAN, no doubt about it. There is a market for Usana's products, so in order to succeed you just have to educate yourself in marketing and recognize that it takes time and effort to grow a Usana business, and believe me, it will not happen by using these business opportunity seeking leads or working your warm market.
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To learn more you can get a free copy of the MLM Marketing Blueprint, to get your private step-by-step blueprint helping you succeed in your Usana business. To discover additional tips for your marketing efforts visit my helpful blog; "Team Visionary" Article Source: http://EzineArticles.com/?expert=Casper_Frederiksen |
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Article Submitted On: November 02, 2009
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MLA Style Citation:
Frederiksen, Casper "Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money?." Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money?. 2 Nov. 2009 EzineArticles.com. 24 Nov. 2009 <http://ezinearticles.com/?Usana-Business---Is-it-Really-a-Great-Opportunity-Or-Just-a-Waste-of-Your-Time-and-Money?&id=3195212>.
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APA Style Citation:
Frederiksen, C. (2009, November 2). Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money?. Retrieved November 24, 2009, from http://ezinearticles.com/?Usana-Business---Is-it-Really-a-Great-Opportunity-Or-Just-a-Waste-of-Your-Time-and-Money?&id=3195212
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Chicago Style Citation:
Frederiksen, Casper "Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money?." Usana Business - Is it Really a Great Opportunity Or Just a Waste of Your Time and Money? EzineArticles.com. http://ezinearticles.com/?Usana-Business---Is-it-Really-a-Great-Opportunity-Or-Just-a-Waste-of-Your-Time-and-Money?&id=3195212