In order to build an MLM business today you need a lot of network marketing leads inserted into your marketing funnel in order to convert them into distributors. Without an adequate number of them constantly feed into your follow up system you would face a hard time to build your downline no matter the opportunity in which you participate.

Of course there are a lot of companies that are selling leads catering to distributors that are unable to generate them themselves, but there are a lot of potential problems associated with this practice. For a big company outsourcing that activity to a third party may make economic sense as it can increase the quality of the leads while at the same time decrease the acquisition cost. But in the retailing field where vendors provide solutions to the members of multilevel marketing companies and the purchased quantities tend to be small distributor are usually overcharged for what they get.

In comparison if they were to generate them on their own they could get better quality and responsiveness for less money. Furthermore there are many scam artists operating in this field selling dubious, fake, or many time dangerous leads with contact info of people that never gave such permission. An MLM distributor should be careful and seek recommendations if he is to resort to that practice.

So it makes great economic sense to any home business owner in the MLM field to learn how to generate leads for his network marketing opportunity. The best way to accomplish that is to figure out where his prospects, people that may be potentially interested in joining a multilevel marketing company, are and advertise to them or use other methods to reach them. The purpose of his advertising campaign is to turn them into leads, people that give you their contact information and permission to approach them with a specific offer.

After that they are part of your marketing funnel and you are contacting them many times in a specific manner in order to persuade them to sign up with your company.

The most important part to your MLM recruiting, which is and your first step, is to find who your prospects are and where to approach them. In order to do this you need to know their demographics to help you find the media they prefer to get their information and entertainment, and what places they visit that could be approached there.

The second step is to use advertising with a compelling message that would make them respond. You can use offline methods like radio or publications that lead people to respond through calling or mailing you for further information or even send them to a website. Furthermore you may follow them to special places like seminars they may attend and advertise directly inside in prior agreement with the organizers or owners, or outside by distributing leaflets.

If you use online methods you can use search engine marketing or put directly your MLM advertising on certain websites that you network marketing prospects may visit. From there you can lead them to a lead capture page where the visitors provide you with their contact details requesting more information from you. You may even use web 2.0 sites or other social networks that gather your target group.

After that depending on how you got their info and the system you follow you can phone, mail, or email them accordingly or even, why not, combine all this forms of communication in order to convert them to distributors in your network marketing opportunity.