So your online business is taking off and you're starting to see some profits? Consider reinvesting some of those profits into building more traffic so you can sustain that success.

Start by defining your objective. Are you looking for higher conversion rates on your site, or do you want more general exposure for your business? After you understand your goals, you can allocate a reasonable amount of money to achieve them. You can start slowly and grow incrementally or spend more money to make a big splash. Then decide what revenue stream, or percentage of overall sales, you want to dedicate to achieving those objectives.

Where is the best place to reinvest? Consider one or more of these traffic-building tactics:

* Blogging. Do it yourself or hire a free-lancer to provide content. The right can provide a quick return on investment by attracting more search engine traffic.
* Paid advertising. Mix and match each month among pay-per-click, paid blog reviews, banner ads, sponsorships and other advertising options. Track what works and what doesn't
* Outsource marketing and SEO. This can be expensive, depending upon whom you hire, but the right person can deliver strong results.
* Upgrade your website. Tools such as software, custom scripts and e-books can add value and increase traffic.
* Diversify. Developing websites with complementary products or services will add synergy to your traffic-building investment.

There always will be a lot of competition for your web profits, but reinvesting at least part of it into building more traffic can keep the cash flow coming.