Promotional keyrings are an extremely cost-effective form of upfront advertising. Available in a variety of shapes, sizes, colours and materials, they are ideal for branding, overprinting or engraving with a logo or promotional message.

With such an extensive selection of promotional keyrings and keychains to choose from – ranging from low cost plastic keyrings to high quality designer keyrings – it can be difficult to know where to start.

First, work out the approximate budget. This will avoid a supplier wasting time sourcing amazing keyrings that are unaffordable. Also check if there are any extras not included in the quotation, like artwork, origination and delivery costs.

Establish the marketing objective. Inexpensive promotional keyrings are ideal as giveaways to raise brand awareness, whilst bespoke moulded keyrings are more appropriate as corporate gifts.

Know the audience. This will help in deciding what type of promotional keyrings will have the best impact on them.

Remember that a quality brand can easily be devalued by poor products. Promotional keyrings should therefore be in line with the brand’s image.

Be innovative. Try to find a supplier that can produce a range of original ideas or novelty bespoke keyrings.

Consider the timings. Leadtimes for different keyrings vary significantly according to the material used and the finish.

Last but by no means least, choose a supplier who can deliver a high quality service and give them a comprehensive brief.

With their ability to combine practicality with repeated exposure, promotional keyrings are one of the best means of marketing a brand.