If you want to get your website to pop up to the top of search engine results you will need to focus on keyword density. While all search engines may have different ways of calculating the best keyword placement, they all are searching your web pages to see what and where your keywords reside.

First, what is a keyword? A keyword is a word or phrase that searchers will plug into their search engine of choice to find what they are seeking. For example, if your website sells pet clothing your keywords will consist of all of the possible ways that a user might search for your products. They may search on: pet clothes, pet accessories, dog coats, dog clothing, cat clothes, cat accessories, dog accessories or pet shirts just to name a few.

Now that you have your keywords, you have to insert them into your web pages. Your search engine ranking will plummet if you simply dump them into your pages as a non-sensical string of text. Search engine logic is very complex and can realize that the text makes no sense which will earn your webpage a lower ranking. You will need to write sentences using these keywords that actually make sense.

If you don't feel confident in your writing skills you can always hire a writer. Simply give the writer your list of keywords and ask him to create a short article containing all of them. This is called SEO (search engine optimization) writing and there are lots of people who do this for a living and can help you out.

To enhance your website's chance of achieving a top search engine ranking you will need to provide content on your webpage that is related to your keywords. For example, if you entered sex as a keyword, but your webpage content is all related to pet accessories, then you will actually lower your search engine ranking because the keyword is unrelated to your content. Simply have a few articles about pet accessories and pet owners that include the keywords and your search engine ranking will skyrocket.