If you want to be wildly successful in all of your home based internet marketing businesses, you will want to be using email to stay in touch with your subscribers. I use one of the best internet marketing tools ever to be invented...autoresponders. If you are not using some sort of autoresponder system you are missing out.

In case you are not familiar with what an autoresponder system does...think automation, think "do the work once for ongoing benefit", think set it and forget it! You write an email and stick it into your autoresponder series and boom...it will go out at the interval you set...forever. When I say interval, I mean that you can tell the system that "I want this particular email to go out ten days after someone joins my list" and it will do just that...forever.

There are several different autoresponder services out there, so how do you know which one to pick? I get asked all the time which one I recommend but you really have to pick the one that has the features and services that you want and need. Each service has its good points and not so good points, but what may be an awesome feature for one person could be a drawback for someone else...so study up and make your choice. Not all home based internet marketing businesses are alike, so it will be up to you, of course.

Two of the most frequently used services are AWeber and 1ShoppingCart. AWeber has really great deliverability which means that when you send out an email, the chances are pretty darn good that it will end up in the inbox it was sent to. This is important for obvious reasons...if it never makes it to your subscriber's inbox...it won't be seen...so it's as if you never even sent the message.

1ShoppingCart is cool because you can get a shopping cart. If you have a merchant account it plugs right in. You can either use the autoresponder alone, or the shopping cart, or you can combine them together. Pricing, of course, as with anything, depends on which features you need and want.

When you are shopping for an autoresponder service, look for features that fit well with what you are trying to accomplish. Take into account what your product or products are and how to best put them in front of your market. If you have thought out what it is you are trying to do, it will become clear as you research different autoresponder services which one will be best for you.

The more internet marketing tools your home based internet marketing businesses use to streamline and automate tasks for you...the better. This will free you up to do other things that can help boost profitability and help to grow your online business.