Content, content, content.
All successful websites are refreshed and maintained. Refreshing can mean a few things:
- Modify overall design or elements such as images logos, etc
- Research other symbiotic websites for new ideas
- Start and keep a blog
- Have a signup and deliver a newsletter
- Quantify the results with a good traffic analyzer
- Never fail to answer an email or comment
- Move things around, creativity should never end
Know your competitors and those who are associated in your area of specialization. You don't have to be a copycat, but often a competitor may be on an idea that will work for you, too. The ones that are on the first page of a Google search may be there for a good reason. Check them out!
Keeping a blog is growing so fast no one can get a handle on how many are out there. WordPress suggests there are now over 200 million. Mind you, these are not just Aunt Sally talking about family history. Most leading corporations have one or more blogs on their extensive websites.
Developing an email list can be the difference in a make or break way. I know someone locally that tells me he can add two more days of revenue to each month by emailing his newsletter to 3,000 people. That's some of the best cash for your time you can make.
Google Analytics is so cool. Each day you can see all the who, what, when, where and why of traffic to your website. If you use this correctly (and its easy) you will interpret your visitors needs and soar.
Always, always, get back to and quickly respond to any requests from your visitors. I have emailed some heavy hitters on the web and in general have received a response from them. Do they know something we need to learn. Answer your email promptly.
Don't stop. Your website is like clay, mold it and revive it at will. Truly, some of the best money you will spend is to have a web partner who can make these changes and respond to updates, backups and modifications. Find a web person who you feel is competent, creative and listens to you.
Please visit our website today to find out more useful information on how to make your website sing. You can start by visiting us at http://maxmarble.com
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