Here are three tips on how you can drive traffic to your site using low cost or no cost advertising. This information is useful mainly for new internet marketing entrepreneurs with a low marketing budget and looking to grow their business as quickly as possible.  

Facebook   This social networking site is a good way of meeting other entrepreneurs and building contacts for your business. Facebook has grown to the point where it attracts similar traffic to Google.  If you are not a member, you can set up an account in very easy steps.  You will be able to update your profile, add photos and friends as often as you'd like.    Facebook also allows you to have Business Pages, which shows up in search engine results. You can use these business pages to promote your business and build your brand. The site contains useful hints on how you could do just that.  

Videos   Another good way of growing your business is by posting videos on YouTube for free. YouTube is a good vehicle to use to drive traffic to your site as it is viewed by a lot of people.    Videos are effective to promote your brand image and for you to sell yourself visually. People tend to react more positively to visual images much more than text.   It's easy to make a video - you'll need an inexpensive Webcam or video camera which you can obtain from your local shop. I'd also advise the following: 

  ·        Choose a topic that focuses on either the advantages of your business opportunity or on the lifestyle that can be enjoyed from being successful in your business

·        Create an outline to base the video on rather than write a whole script - the former will enhance the integrity of the video as you are more likely to come across more naturally

·        You then make the video. Do a few takes until you are happy to submit. Try to enjoy the experience

·        You can then sign up for YouTube on their site where you'll be given details on how to upload your videos  

The more videos you make, the more professional you'll come across. Therefore, do not aim for perfection on your first video. Try to research what fellow entrepreneurs in your industry are doing to get new ideas. 

Article Marketing   There are a number of article marketing sites online that publish your articles for free. You can use article marketing to supplement your video marketing activities. Article marketing enables you to drive high quality traffic to your business site. One thing you need to bear in mind is that you must use keywords to help your ranking with search engines.   Focus your articles on these areas for effective results:  

·        Reviews

·        'How-to' articles

·        Personal experience

·        Comparison article, e.g. compare two products  

The following site will publish your articles for free. They also provide useful tips on writing effective articles that will drive traffic to your site.  Use the search engines to get their web addresses: 

• EzineArticles
• GoArticles