Tips For Using AdWords

Here are our top ten tips for using Google AdWords:

1. Make sure your website is up to scratch before you get started. Does it represent you well? Is it clear how people can buy your products or services? Don't be arrogant and presume your website is excellent as you've designed it or approved the design yourself, get someone else's opinion too! Family and friends don't count!
2. Set an appropriate budget. A couple of pounds per day is a waste of money. You need to run a trial by setting an appropriate budget to get started. This may be thirty to one hundred pounds per day.
3. Remember that an average conversion rate on a website is between 3% and 5%. Not everyone who visits will buy. If a click costs you £2, you can see that setting a daily budget of £2 will result in a very long time to run an effective trial!
4. Set up a campaign to run only on the Search network, not the Display network to save money and increase your Click Through Rate
5. Create multiple ad groups with a handful of keywords per ad group, and just test a few keywords to start with.
6. Place the keyword into the advert heading in order to maximise Quality Score as well as Click Through Rate. This will also usually increase conversion rate too.
7. Install conversion tracking to ensure you know what's working, and what isn't
8. Run search query reports regularly (you can now have them emailed to you by Google). Use this to identify new negative keywords. Negative keywords will prevent irrelevant searches and save you money
9. Don't send visitors to the homepage, send them to a specific landing page about that one product or service. Ensure the visitor can convert on the landing page by placing a contact form or callback form. Also consider including testimonials, photos etc.
10. Be prepared to test and refine your landing pages, as well as your Google AdWords adverts continually, to try and improve both.

That concludes our top ten tips, I hope you find them useful.

You may wish to consider PPC Campaign Management