Whilst people spend a lot of time and money focusing on the design of products, some overlook the importance of how printed labels are designed. There are some key guidelines as to the information that must be displayed clearly on any product's printed labels, depending on what the product is. However, regardless of your type of product, you must be both clear and honest on all packaging and labelling. Any attempts to mislead consumers could result in a criminal offence under the Consumer Protection from Unfair Trading Regulations 2008.
These rules apply to the writing and illustrations on printed labels and packaging and covers the quantity or size, composition, method of manufacture, place and date of manufacture, fitness for stated purpose and endorsements by people or organisations of the product. You don't have to indicate the origin of the goods, but if you do, it must be accurate. If you mislead consumers about this, you're breaking the law.
Depending on the type of product, special rules apply when it comes to printed labels and packaging. The main materials from which shoes are made must be given; gold, silver, platinum and palladium materials must all be hallmarked; tobacco products must carry a picture health warning and food and drink must have safe packaging.
Once you've checked your statutory obligations with regards to information given on printed labels, you can focus on how packaging design can add value to the product. Aside from simply protecting and preserving the product, packaging can make the product attractive and easier to sell, help it stand out from rivals and be cost effective.
It's important to ensure that the packaging is consistent with your existing branding design, and that it helps reduce your impact on the environment by using recyclable materials that have been sourced sustainably. Another factor to remember is that retailers face strict rules about displaying goods, so you should bear this in mind when you design the printed labels and packaging for your product.
Steve Millard is a freelance author writes article specially printing techniques and application. To learn more about Printed Labels and product's labels he recommends you to visit http://www.finecut.co.uk
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