The Small Business Marketing Mistake You Can't Afford To Make

If you own and operate a business, then you may be making a small business marketing mistake that is costing you money. Good news is this mistake can be corrected in the blink of an eye once you know what it is. And, once you fix it, you're almost guaranteed to see a spike in your sales assuming you are delivering an excellent product or service.

Ready to hear what this small business marketing mistake is?

Good. Then pull up a chair and listen close because what I'm about to share with you is a story about a client of mine in a very unusual industry.

In fact, this article just may be the turning point you've been looking for.

The Small Business Marketing Mistake You Should Never Make:

Recently, I picked up a client in a very odd industry. And the reason why he'd contacted me is because his business had taken a beating the past couple of years. And he was ready to do something to turn things around. I admired him for seeking help. And when he told me about his business and who he was after, it seemed obvious what he needed to do.

Let me explain:

You see, my client owns and operates a guitar clinic where he teaches mostly teenagers how to play rock guitar. And when the economy was booming, every mother on the block had signed their kids up to take lessons from my client.

But when things turned south, many of them cancelled.

So my friend put up a website. He bought Google PPC ads. He even placed a few classified ads in his local newspaper, all geared towards getting more new clients. This wasn't a bad thing. But why not market to his existing customer list to reactivate a lion's share of them?

He implemented this strategy using a few clever campaigns.

And his results were out of this world.

One marketing campaign he hired me to write for him reactivated an astonishing 23% of everyone he mailed it to. Compare this to the measly 1% all his other direct marketing campaigns were doing, and it becomes obvious how much easier it is to sell more to existing customers.

Every small business owner should make this a part of their marketing too.

Stay in touch with, and sell more to existing customers, and you'll almost never have another dip in sales again.

This small business marketing tip is easy but darn effective.

If you could use a steady flow of new customers, then head on over to:

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Report #1: The 10 Most Important Elements to a BLOCKBUSTER Marketing Campaign

Report #2: 3 Effortless Ways to Get 10 New Customers using the B.I.N. Method

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http://www.TheMarketingManiac.net