The Slight Edge and the Internet Marketer

I'm constantly learning. I'm like a huge Bed Bath and Beyond sponge eager to soak up as much information as I possibly can. When I first got started on the internet, I studied every tactic, technique and trick. I learned what the best said worked for them and like 97% of the other people out there, I learned that I didn't know enough. Eventually I came to terms with the fact that I wasn't failing because I didn't have the knowledge, I was failing because I didn't understand the slight edge.

What is the slight edge?

And WHY is it so important to your success as an internet marketer? It's important because it is perhaps the single greatest factor in whether you will succeed or fail; if you will be happy or sad; if you will be fat or fit. The Slight Edge is the most simple of principles and is the key to success that is hidden in plain site of every struggling internet marketer. Jeff Olson actually wrote a book about this subject and it's a definite read if you have any real interest in being more.

In a nutshell, the slight edge can be defined as the simple disciplines practiced everyday turning into a great big pile of success over time OR the slight edge can be defined as daily small errors in judgment turning into a great big pile of failure overtime. The Slight Edge is constantly working for us or against us.

Why doesn't everyone use the slight edge positively?

Though applying this principle is easy to do, it's also easy NOT to do. Most of us need to be avoiding a dramatic immediate consequence to get us do to something that isn't pleasurable. For instance, imagine if you knew that if you took a sip of a Slurpee, the resultant brain freeze combined with icy sugar would result in immediate brain embolism and pancreatic shutdown. I'm thinking now you would find it very EASY not to ever drink a Slurpee again. But in real life, one Slurpee is not going to kill you or even give you diabetes, is it? Luckily I hate Slurpees but I do love pizza! I'd venture to say that most of you love pizza as well.

Now, if you eat an entire deep dish supreme pan pizza by yourself today, you're unlikely to have a heart attack today, right? There's no immediate consequence so why not? I mean... you can always have a salad tomorrow, right? Keep making that pizza decision over and over for years. How does that future look? Heavy, right? If you don't work on marketing today, will your business crumble to the ground? Probably not. But... that error in judgment practiced over time will inevitably lead to failure. Conversely, if you were to eat a salad today would you instantly become 9% bodyfat and find you're battling for first in the Tour de France against Lance Armstrong? Um... no. Nor would marketing today mean that you'd be able to retire at midnight tonight.

What the slight edge means is that every action will have a result and each of those results will add up to a larger result down the road. You have to be clear enough in your understanding of your actions that you can see the bigger results you will harvest in the future from the seeds you are planting today; The seeds you are planting EVERYDAY! There are no benign seeds, everyone counts. "Well thanks, Jesse. Does that mean I can't have a pizza?" Of course you can have a pizza, though I'd never recommend eating a large deep dish pizza by yourself in one sitting. We all know moderation is the key. However, EVERYTHING COUNTS.

We have all heard that success is a journey and not a destination. Remember in school when you were in geometry class and you did that little spectrum line; you know the infinite line called a ray? Well, imagine that most people live their life in the middle or below that middle of that line. And every step they take moves them up or down that line. For instance - write an article... step forward. Read a book... step forward. Skip personal development today to see Sex and the City 2... that's a step back (maybe more than one). Get in the habit of constantly stepping forward and you will reach and even surpass your destinations with unparalleled speed.

Massive action vs the slight edge

We're told how important it is to take immediate and massive action to achieve success with our chosen goals. But what kind of massive action? When I was in college, I was a master at putting things off. I could've written a 42 page dissertation on procrastination, though I doubt I would've ever started it. I was able to get my work done however by waiting until 2 AM on the morning of the due date and working until the sun came up. That was massive action... just delayed a bit. After I turned the work in and took a nap, I'd wake up and review my paper. Invariably there would be mistakes; things I could have written better, information that was missing etc.

Had I started the paper three weeks prior when it was assigned and did a little bit each day, how would my paper have turned out then? I'm gonna go with better. True massive action is not just a crap load of effort for a short time; it is steady effort all the time. When Mother Nature wants to create a canyon, does she dump 300 billion tons of water or ice on the ground at one time or does she maybe push water or glacial ice through the area for centuries, patiently carving out the earth? Can't argue with that...

So get to work and make everyday count.

"Everything counts in large amounts." - Depeche Mode

Jesse Walker is an Expert in Attraction Marketing. He has personally used The Slight Edge to transform his internet marketing business along with coaching countless others to create tremendous success in theirs. To discover the #1 attraction marketing system and put your business on steroids by generating 50+ leads a day, CLICK HERE!