Are you looking to launch a new online product or even build upon an existing product launch? Well you have most likely run across hundreds and even thousands of Internet marketing experts who proclaim to have the solution to all your problems. If you have a limited budget you most likely can't afford to join these networks, purchase their products, and surely would not be able to afford the advertising budgets required to make your product launch successful either.

The best solution that you may want to consider is to start building a branding position. This can be achieved through media relations and using free publicity. That's right you can use free publicity to promote your new online product and even existing online products.

How to Build A Brand Online:

1. Develop a Sound Bite

A sound bite should be a short message that helps to describe and represent your product. It is a fundamental element to building a recognized branding position.

Example: Luxury Beauty Internet Mall

Sound Bite: Mega Luxury Beauty Products In A Click

2. Start a Publicity Campaign

To thrust your branding position you will need as much publicity as possible. Prepare a press release announcing your product launch, promotions, additions, expansions, and so on. Pitch stories to the media that cover topics related to your product, this would allow you to receive free publicity if they cover your story. Make sure to promote your release online by using free press release services like PRLog.Org.

3. Join Social Media Networks

Promote your website on social media networks like MySpace, Facebook, YouTube, Stumbleupon, and more. These networks have large members and present an opportunity for you to reach mass audiences. A good idea would be to organize groups in these networks to attract people as well as clients and communicate with customers.

4. Hold a Contest Online

Hold a contest online to draw attention to your brand and increase awareness. Offer a give away that is related to your product launch or will add value to your product line.

5. Offer Affiliate Programs

Start an online affiliate program to promote your brand and increase profit margins. Try using services like ClickBank who only charge around $50 to get setup to offer an affiliate program.

6. Start Word of Mouth Marketing

Keep your branding power moving by promoting word of mouth marketing campaign. Offer clients and customers special promotions for referring family and friends. Even offer affiliates and employees bonuses for referring family and friends.

7. Start a Blog

Get a blog to promote your product launch and communicate with your clients and customers. You can setup a free blog online using Google's Blogger.

Launching a business online is a smart decision and you need the right tools to help you stand out in the crowd. Start building your online brand today!