We all have a deep-seated desire to control the
conditions, events, circumstances, and direction of
our lives. That's why it is only natural that you
would want to take control of your future and
improve your standard of living by starting your
own small business. Owning a small business can
give you freedom, knowledge, skill and, of course,
money.

The secret to making big money in a small
business is: (a) keeping your expenses as low as
possible at the start, and (b) a well-conceived
marketing plan, which is vital to your business
success. Then your little money can grow to big
money.

That's why you might wish to consider starting a
small business that requires a little to no start-up
investment ($500.00 or less). Never under-
estimate the success of a low start-up cost small
business. There are many low start-ups that
make the same or just as much money as a high
start-up small business.

To keep your expenses low:


1. Use part-time help


2. Pay only for work performed


3. Avoid all fixed expenses (rent, lights, heat,
etc.) if you can


4. Rent equipment instead of purchasing it


5. Do as much work yourself as you can


6. Use every free source of advertising that is
open to you

What most people tend to forget is that a business
is a money machine. You can run a business to
get money from it. Of course, there are other
reasons, but money is the most important.

If you view your small business as a money
machine, you will soon realize that you have the
power to shape the future of your company. You
can build your business into whatever size you
choose. You can operate it as a small business, or
build it into an international mega-conglomerate.

By keeping your expenses low, you will have
money to spend on important items such as those
that will make your small business grow big if you
want. By this, I mean: any expenses which make
your business grow, are usually worthwhile.

Typical worthwhile items include advertising,
public relations, customer service, product or
service development, etc. Expenses just for the
sake of the boss' ego usually do not pay off at the
start.

Remember, the purpose of any business is to earn
an acceptable profit for its owners. Keeping your
expenses as low as possible, and remaining in
constant communication with your target market
through a winning marketing plan, are the fuel
that's needed to propel your small business to
outstanding success.

So, in managing to keep your small business
expenses low, and getting your target market to
consistently respond to your marketing
communications, the little money you invested in
the beginning can grow to big money faster than
you think.