The SEO Invasion of Facebook

Within the community of search engine marketers, a herd mentality definitely exists. When multiple early adapters talk about the same thing at the same time, we all go check it out. In 2006, when Facebook opened to everyone, I signed up, looked around, yawned, and promptly forgot about it. Recently however, many prominent members of the SEO community that I follow and respect all started talking about Facebook simultaneously which told me that I was missing out on an important conversation that I needed to hear and participate in. So, I went back to Facebook, created my page and I now see its enormous potential.