Have you ever wondered why SMS mobile marketing is so powerful? The answer is quite simple really. It is because of the way we use our cell phones.

Hey, I am sure you have seen this before (or maybe even done this yourself); someone's purse or pocket starts to beep, jingle, sing or chirp and whoever is attached to that purse or pocket starts to dig frantically for the little electronic device responsible for the noise. I'm guessing here, but I think the average time to dig up a cell phone is less than 5 seconds.

He he, B.F. Skinner would be so proud of our learned behavior ;-) In the same way we have trained ourselves to take a potty break during TV commercials, we have trained ourselves to pick up our cell phones almost instantly.

And that is exactly what makes SMS mobile marketing so powerful. We just have to pick up that phone, have to read that text message. So as a marketer, why not make sure that text message has your ad in it?

Obviously there are other reasons contributing to the success of text message advertising. There's the ability to contact your audience almost directly. Split test your advertisements to see which one works best. Be very distinctive in who receives your ads; age group, male or female, type of phone,... Just think about it, you could offer a promotion targeted at someone using an iPhone and another one at someone using a Windows Mobile phone.