The Power of Articles in Article Marketing

Some of the most successful Internet marketers are the ones who have learned how to maximize the power of articles. While many marketers focus solely on the value of inbound links from popular article directories via the resource box, articles have a much greater marketing potential.

Traditional article marketing depended on multiple inbound links from niche-focused websites. As many marketers fear or misinterpret the "duplicate content" penalty, they have avoided this option, fearing it will get their site blacklisted. However, there are strategies that can minimize the risk without resorting to ridiculous "spinning" tactics or promoting the same article with multiple titles.

But perhaps the single most powerful aspect of article marketing is the fact that it helps to establish the author as an "expert" in his field. For example, if you are promoting your SEO services, the more articles you write about SEO, the more your potential clients will recognize you as THE go-to person for SEO.

SEO fads come and go as marketers try to get an edge by decoding search engine algorithms in order to trick search 'bots and get the initial search results. However, keeping top search results requires quality, relevant content. And some of best content is the original article.

Articles are also excellent for lead generation in a two-step marketing process. Instead of a resource box that invites the reader to click to a website, these articles offer a free on-topic report, white paper, or tip-sheet free by autoresponder. This immediately capture's the prospect's email address for later follow-up, while the freebie serves as a "teaser" for the Product.

If you're going to write articles, don't stop at the inbound links from the article directory. Harness the power of articles to establish yourself as an expert and generate warm leads for your products and services.

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