I want you to forget about all of those success and self-improvement books you've read. Forget about all of the business advice you've received over the years. Forget about how many times you've failed in the past.

None of that matters now. Because I'm about to reveal to you the number one secret of success.

Are you ready? Here it is:

It's called "The Pertinacity Principle."

So, what exactly is The Pertinacity Principle?

The Pertinacity Principle means never backing down and always pushing to achieve. It means trying over and over again, regardless of how many times you fail. In essence, it means never giving up...never quitting, until you achieve whatever it is you desire in life.

I know, I know... You've heard it all before, right?

Wrong. To begin with, I invented The Pertinacity Principle. Don't believe me? Go to your favorite search engine and look up "The Pertinacity Principle." You won't find that principle anywhere else but here. So you see, you've never heard it explained before.

"Never backing down and always pushing to achieve. It means trying over and over again, regardless of many times you fail. In essence, it means never giving up...never quitting, until you achieve whatever it is you desire in life."

It sounds so simple doesn't it?

It's not. Because in order to make the principle work, somehow, someway, starting today, you must acquire the pertinacity of a pit bull.

So, how pertinacious is a pit bull?

It's been said that if a pit bull clamps down on an object, in order to get it to release, you literally have to shoot the animal.

Is that true?

I have no idea. It could be an urban legend for all I know. But guess what, it doesn't matter. Because that's the kind of pertinacity you'll need to acquire, if you want to achieve success at the highest level.

Is pertinacity really that important?

In my opinion, it's the most important ingredient needed to achieve success. Here's why I feel that way: You can literally screw up all of the other principles of success and still succeed at the highest level, as long as you have pertinacity.

Let's examine a few of the top principles of success to prove my theory:

1. Focus: I consider focus every bit as important for success as pertinacity. However, in my opinion, focus is a by-product of pertinacity. If you have pertinacity you will automatically have the necessary focus that's required for success.

2. Determination: It's basically a less intense version of pertinacity.

3. Discipline: How many times have you heard someone say, "So and so's a great athlete, but he lacks discipline." Or, "She's a marvelous actress, but she's so undisciplined." I'm not saying discipline isn't important,it is. But you can certainly achieve success without it.

4. Taking Risks: Some of the most successful people in the world are also known to be the most conservative. They don't take risks.

5. Being Decisive: Again, important. But I also know of some very "wishy-washy" people who are also very successful. Granted, most of them are politicians.

6. Leadership: Basketball superstar Tracy McGrady is often called the "reluctant superstar," because of his quiet, unassuming nature. He's quite happy not being a leader, and he's obviously quite successful.

Again, I emphasize...I'm not saying the aforementioned success principles aren't important. They are. All I'm saying is, it's possible to achieve success without them, as long as you have pertinacity.

In closing, acquire the pertinacity of a pit bull and nothing will be able to stop you from achieving success!